Hanni
Health & Wellness
Results
69
%
Increase in Email Revenue in 30 Days
251
%
Increase in Email Flow Revenue in 90 Days
115
%
Increase in New Subscribers in 90 Days
Challenge
hanni is a DTC beauty and personal care brand. They were managing all email marketing efforts in-house but lacked the knowledge and skill to properly execute and optimize for revenue. Additionally, they were struggling to create consistent relevant campaigns, due to only having one product at the time.
Solution
The Greenhouse partnered with hanni to completely overhaul their existing email program. We built over 15 email flows that were designed to convert new customers and promote repeat purchases, we implemented a weekly newsletter along with relevant product pushes to customers, and we focused on increasing list growth to continue to drive new leads and ultimately increase email revenue.
Key Projects
- Built 15+ email flows that were designed to take leads from the interest stage, to conversions, and ultimately drive repeat purchases.
- RFM Audience Segmentation and building campaign calendars that were aimed at building a brand and an engaged audience.
- A/B tested pop-up creatives to maximize new email signups.
Before
After
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