Sahira Jewelry Design
Results
Challenge
Sahira Jewelry Design is a DTC jewelry brand that specializes in affordable upscale jewelry. Before joining forces with The Greenhouse, they were focusing on too many channels at once and were unable to find the content that resonated most with their audience. Additionally, they lacked the bandwidth and knowledge to properly execute on flows for consistent revenue from email.
Solution
SJD partnered with The Greenhouse to take the load of email & SMS work off their plate. Immediately they saw the value of having a team who were email experts, and who were able to execute on high-quality designs to match their competitors. We began with taking over their campaign calendar that included all their key initiatives such as new launches, wholesale and tradeshow, in-store events, and more. And we focused heavily on increasing list growth and flow revenue to support their paid advertising efforts.
Key Projects
- Led the transition from Emotive to Attentive for better SMS functionalities and increased performance
- Built and maintained a campaign calendar to push relevant brand happenings such as promotions, new launches, retail launches, and wholesale
- Re-built existing flows, and built new ones to optimize for repeat purchases and subscriptions
- A/B tested popups to maximize on list growth from paid ads
Before
After
