Perfect Locks
Beauty & Hair
Results
31
%
Increase in Email Flow Revenue in 60 Days
12
%
Increase in CLTV in 90 Days
125
%
Increase in New Subscribers in 30 Days
Challenge
Perfect Locks is a DTC hair extension company that has been managing their email and SMS marketing in house for many years. They were met with challenges such as not having enough time to develop the proper strategy for these channels, blockers in developing relevant content ideas, and having email flows that promoted heavy discounts that have not be updated in years
Solution
The Greenhouse partnered with Perfect Locks to fully manage their email and SMS programs. Our focus for the first few months was heavily on revamping all of their email and sms flows to update creatives and to remove discounts with preserving margins as a main goal. We also assisted with email and SMS campaigns and list growth to provide ongoing marketing support to the brand.
Key Projects
- Built 18+ highly targeted email flows that were designed to take leads from the interest stage, to conversions, and ultimately drive repeat purchases.
- A/B tested new popups and landing pages to maximize on new lead generation for the brand.
- Implemented RFM Segmentation along with a new campaign strategy and creatives to ensure customers were targeted with the right message, at the right time.
Before
After
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