DRNXMYTH
Results
Challenge
DRNXMYTH, a renowned craft cocktail company, encountered a series of challenges, ranging from misalignment with their previous agency's ideas and creatives, to the struggle to generate compelling campaign concepts, the need to boost subscriptions for their refill-based product, and the implementation of their SMS program.
Solution
DRNXMYTH joined forces with The Greenhouse to confront challenges head-on. To resolve the misalignment with their previous agency we crafted innovative brand-centric concepts to match the brand vision. Our collaborative brainstorming process generated impactful refreshing campaign ideas. Addressing increased subscriptions involved advanced segmenting and customer tagging. To successfully migrate the SMS program we relied on technical expertise and seamless integration with Attentive .
Key Projects
- Assisted with transition from Klaviyo SMS to Attentive for better deliverability, and compliance with SHAFT rules
- Re-built existing flows to optimize for repeat purchases and subscriptions
- Built new flows to support the brands new loyalty and referral program
- Built and A/B tested popups and landing pages to maximize on email & SMS subscriber growth
Before
After
