Sparkling Botanicals
Food & Beverage
Results
397
%
Increase in Email Revenue in 90 Days
31
%
Increase in Repeat Purchase Rate in 90 Days
132.5
%
Increase in Click Rate in 90 Days
Challenge
Sparkling Botanicals is a DTC beverage company that sells online and in retailers. Before partnering with The Greenhouse they faced challenges such as a lack of in-house knowledge and support, limited creative ideas for email marketing, the need for improved brand representation, and the goal of increasing repeat purchases and supporting retail launches.
Solution
Sparkling Botanicals partnered with The Greenhouse for their industry and channel expertise, creative ideation, and design support to address internal challenges. We optimized email revenue through segmentation and personalization, implementing flows that were designed to increase repeat purchase rate, and supporting retail launches with tailored campaigns.
Key Projects
- Built and maintained campaign calendar to push relevant brand happenings such as promotions, new launches, retail launches, and subscription pushes
- Re-built existing flows to optimize for repeat purchases and subscriptions
- Built and A/B tested popups to maximize on email subscriber growth
Before
After
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