RIND
Food & Beverage
Results
58
%
Increase in Email Revenue in 60 Days
35
%
Increase in Repeat Purchase Rate in 30 Days
54
%
Increase in Subscriptions in 90 Days
Challenge
RIND is a DTC snack brand that sells online and in retailers across the country. They had been doing email marketing for some time both in house and in partnership with another agency, but were still struggling with increasing their revenue and metrics from email.
Solution
The Greenhouse partnered with RIND to quickly increase their email revenue and metrics. We focused on high-quality creatives that matched the brand's distinct aesthetic on all other channels, along with deep audience segmenting to achieve better engagement and ultimately drive more email revenue.
Key Projects
- RFM Audience Segmentation and building campaign calendars that were aimed at driving conversions and new subscriptions.
- Built 10+ email flows that were designed to take leads from the interest stage, to conversions, and ultimately drive repeat purchases.
- Switched to a dedicated sending domain and performed an email warming process to achieve better deliverability and metrics.
Before
After
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